What follows

What the diagnostic uncovers becomes the brief.

Scope is defined by the findings, not by a standard package.

Where a brand decides to engage after the diagnostic or foundation, the work picks up from what was found. No rediagnosis, no assumed scope. The system is designed and built around the specific structural gaps the diagnostic identified.

Diagnose
Design
Build
Embed
01
Design

The diagnostic findings become the brief. The design maps how pricing, delivery, and operations should connect, built around the brand's specific market structure, margin position, and how customers actually buy. The output is a blueprint specific enough to build from.

02
Build

The designed structure is implemented within Shopify and supporting tools. Pricing logic, shipping configuration, market-specific rules, duties handling. Built to the specification the design produced, not approximated around it.

Built to spec, not approximated.

03
Embed

The built system is handed over with clarity. The founder understands how the system works, how decisions are made within it, and how it should be maintained as the brand scales. The engagement ends with a system the brand can operate independently, without ongoing involvement.

04
Ongoing involvement

For brands in active scaling phases, structured fractional involvement is available where the engagement warrants it. Not ad hoc support. A defined scope, a defined duration, and a clear focus on keeping the structure aligned as the business moves.

Continuation from Embed, not a separate engagement.