NZST

The Structural Diagnostic

A comprehensive read of where pricing, delivery, and operations are misaligned.

And what that misalignment is costing.

The diagnostic combines data analysis with an operator conversation to produce a complete structural picture: where the system is misaligned, what it's costing in conversion and margin, and how it compounds as the brand scales.

Who it's for

Founder-led DTC brands with trading history sufficient to support data analysis. The brand has commercial momentum and wants to understand the structural picture underneath it.

Find out more → Early stage brand? →
Diagnose
Design
Build
Embed
What the work covers
  • Pricing ArchitectureProduct pricing across markets, margin alignment, and whether the methodology holds as the range scales.
    Margin
  • Delivery ExperienceShipping pricing against buying behaviour, threshold positioning relative to AOV, and delivery cost interaction with margin.
    Conversion
  • Customer ExperienceDuties and tax handling at checkout, policy alignment, and where the experience breaks between purchase and delivery.
    Alignment
  • Operational StructureHow pricing, delivery, and returns interact across Shopify settings, and where the setup creates compounding inefficiency.
    Clarity
  • International StructuringPricing translation across active markets, delivery and duties logic by market, and where inconsistencies compound.
    Scale
What you receive
  • Structural Diagnostic documentWritten
  • Data workbookAnalysis
  • Walk-through session60–90 min

The document reads your specific setup, not a generic framework. Each observation is anchored in your data, dollar-quantified where it supports it, with a view of how each gap compounds as the brand scales.

Investment
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3 weeks  ·  Fixed scope  ·  Fixed price

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What happens after

The diagnostic stands alone. It does not commit you to further work. A founder who wants to act on the findings independently has everything they need to do that. Where a brand decides to engage further, the diagnostic becomes the foundation for what follows.

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