R. Michaels & Co

Process

A system built to hold as you scale.

Most engagements don't hold because the structure isn't embedded. Every step of this process is designed to ensure it holds.

Every engagement starts with a diagnostic. A sharp review of where pricing, delivery, and operations are misaligned and what it's costing you.

Low friction. High signal.

Diagnose
Design
Build
Embed
01
Diagnose

Understand the current setup. Identify where pricing, delivery, and operations are misaligned and how that shows up in conversion and margin.

Conversion audit Margin review Structural gaps
02
Design

Map the ideal structure — aligning pricing, delivery, and operations into one system. Designed domestically, with international performance in mind from the start.

System mapping Market alignment Margin logic
03
Build

Implement the structure within Shopify and supporting tools — pricing logic, shipping configuration, duties handling.

Built to spec, not approximated.

Shopify Shipping config Duties & tax
04
Embed

Ensure the system is understood and usable — creating clarity for ongoing decision-making.

Where needed, I stay involved — ensuring the system stays aligned as the business operates and scales.

Team clarity Decision framework Ongoing alignment